Amulya Holdings
Research · 7 min read
Why most backtests look better than reality
Why trading backtests flatter results: overfitting, missing costs, look-ahead and survivorship bias, small samples, and the tests that catch…
Read the article →Systematic research · Indian markets
Rules, not opinions.
Rule-based research for Indian equities, indices and derivatives. Tested on years of data, re-tested independently on data it has never seen, and released only with its risk limits written in.
One email when we launch. No tips, no spam. See our privacy notice.
Your money stays in your account
Independently re-tested
Built for NSE and BSE
20 yrsof market data
2,000+stocks covered
5gates per strategy
₹0client money held
Good morningYour strategies
TodayPortfolioRisk
Equity momentumActive
5 positions · stops and trailing exits set
Illustrative chartIndex allocationStanding aside
Market breadth below threshold · in cashBreadth gaugeDaily loss limitOn
Auto-execution pauses if reached · kill switch readyHomeSignalsPortfolioAccount
New signalDelivered in real time
Risk limits onSet by you
NSE and BSE equitiesNifty 50Mid and small capsMarket breadthIndex optionsOrder flowCorporate actionsRisk and position sizing
What we are building
Research you can test, execution you control
Three parts, one idea: replace opinions with tested rules, and keep investors in charge of their own money.
Systematic research
Written rules for entries, exits, sizing and when to stay out. Every rule is judged on data after real costs.
Signals and execution
Real-time signals in an app, with optional automation through your own broker, under SEBI’s retail algo framework.
Portfolio analytics
See concentration, sector and market-cap mix in your own holdings, so your risk is visible at a glance.
Signals
Know exactly what to do, and when
- Entries, exits and risk levels pushed the moment a rule triggers
- Every open position and its risk in one view
- Plain-language notes on why a strategy is active or standing aside
Signal · Equity momentumEntry
Stock A · position 4 of 5 · stop set · illustrativeSignal · Index allocationHold
No change today · illustrativeExit · Equity momentumExit
Stock B · trailing exit reached · illustrativePortfolio check
See the risk already in your holdings
- Upload a holdings file or link your broker
- Concentration, sector and market-cap mix, and flags for outsized positions
- Analytics, not personal advice: you stay the decision-maker
Sector mixSample portfolio
What stands out
One stock is 17% of the portfolio · 12 holdings behave like 9.4Broker-linked execution
Automation with the brakes built in
- Runs on your broker’s servers; funds never leave your account
- Choose strategies and size; set a daily loss limit
- One kill switch stops everything instantly
Available only after the required SEBI registration and exchange approvals.
Equity momentum
Index allocation
Options research
Daily loss limitSet by you
How a strategy is released
Five gates between an idea and an investor
Most ideas fail one of these. That is the point.
Research areas
What we research
Three areas, each at a different stage. We say plainly which ones have earned their place.
Equities
Mid and small-cap momentum
Leading companies breaking out of tight ranges, held for weeks to months.
- Holding
- Weeks to months
- Positions
- Up to five
- Risk
- Stops, trailing exits, liquidity caps
Index
Regime-based Nifty allocation
Index exposure that steps aside when breadth weakens and leans in after deep sell-offs.
- Holding
- Days to weeks
- Instrument
- Nifty ETF
- Risk
- Long only, in cash about half the time
Derivatives
Nifty options, intraday
Order-flow and volatility research on index options with defined risk.
- Holding
- Intraday
- Instrument
- Nifty options
- Status
- Paper and small live testing
Results
Every call, wins and losses
When we publish results they will be complete, not hand-picked: every recommendation we make, the ones that worked and the ones that didn’t, measured against the Nifty 50.
- Number of winning and losing calls, side by side
- Alpha: how much we added or lost compared with simply holding the Nifty 50
- Worst drawdown, so you see the bad stretch before the good one
- Verified by SEBI’s Past Risk and Return Verification Agency (PaRRVA), with a link to the full report
Why it’s different
Not tips. Not a do-it-yourself tool.
| Tip channels | DIY algo tools | Amulya | |
|---|---|---|---|
| Regulated research | Often unregistered | Tools only | SEBI registration in progress |
| Rules you can see the logic of | Opinions | You build them | Documented, tested rules |
| Independent re-tests | No | No | Yes, on unseen data |
| Risk limits and kill switch | No | Varies | Built in |
| Who holds your money | Varies | Your broker | Always your broker |
Learn
Understand the market before you trade it
Plain-English notes on how systematic research works. Education only, never tips. See all articles →
Risk · 6 min read
Drawdowns: the number that decides if you stay
What a drawdown is, why a 50% fall needs a 100% gain to recover, and how to size positions so you can sit through the bad…
Read the article →
Regulation · 7 min read
SEBI's algo trading rules for retail investors, explained
SEBI's retail algo framework, mandatory from 1 April 2026, in plain English: broker-hosted algos, Algo IDs, black box rules and the 10 OPS…
Read the article →Community
Follow the research as it’s built
Process notes, education and launch news. Never stock tips.
Learn together, decide for yourself
Our community is for understanding how markets and rules work. You will never get a “buy this now” message from us on social media.
About us and investors
A research company built like an engineering team
Amulya Holdings is an Indian company combining finance, industry and trading-technology experience. We have spent years building the data, testing and execution infrastructure that rule-based research depends on, and we are speaking with partners for our launch.
invest@amulyaholdings.comMaterials for partners on request.
FAQ
Questions, answered plainly
Is Amulya Holdings registered with SEBI?
Not yet. We are applying for registration as a Research Analyst. Until it is granted we do not provide research, recommendations or advice, and we do not charge anyone for anything.
When will you launch?
After our registration and the exchange approvals our platform needs. Join the early-access list and we will email you once, when it opens.
Will you ever hold my money?
No. Your money and securities stay in your own broker account. Our research and any optional automation work through your broker, within limits you set.
Do you guarantee returns?
No one can, and anyone who promises returns should be avoided. Markets carry risk; tested rules aim to manage it, not remove it.
How do you decide a strategy is good enough?
It must survive testing after real costs, robustness and luck tests, an independent rebuild on data it never saw, and a period of live validation that matches the research. Strategies that fail are dropped or reworked.
Which markets do you cover?
Indian equities, the Nifty index and index options on NSE and BSE. We do not cover forex.
Do I need a specific broker?
Signals will work with any broker. Optional automation will work with brokers that support SEBI’s retail algo framework; we will publish the list at launch.
How do I contact you?
Write to hello@amulyaholdings.com, or invest@amulyaholdings.com for partnerships. Compliance questions go to compliance@amulyaholdings.com.
Early access
Be first in when we open
Leave your details and we’ll write once when the platform launches.
Android coming sooniPhone coming soonWeb coming soon
Regulatory status and risk
Amulya Holdings has applied, or intends to apply, for registration as a Research Analyst with the Securities and Exchange Board of India. Until registration is granted we do not provide research, recommendations, investment advice or portfolio management, and nothing on this website is an offer or solicitation. Investments in the securities market are subject to market risks; read all related documents carefully before investing. Derivatives carry a high risk of loss.
Useful links
- SEBI and SEBI SCORES (investor complaints)
- NSE and BSE
- Disclaimer and Privacy notice
- Grievances: compliance@amulyaholdings.com